So the deeper we get into this Entrepreneur thing, the more attention we get.
With this attention, comes questioning revolving around who we are, what we do, and why we are doing it with egg and what is the difference. . . I mean why make it difficult for yourself.
The answer is twofold
1) You use what you have at your disposal, even more if it's headed for the disposal.
We are farmers, and have a lot of free range chickens. PECK came about after one of our chicken flocks hit a bumpy patch. A cold, wet winter left them laying lots of eggs that were a bit funny. Funny to look at, funny to touch, not so funny when they end up in the bin. We couldn't figure out why eggs couldn't be something different, something engaging and something healt...
It's been a long road - 4 years of development, hundreds of cracked eggs, thousands of bad puns and we have some exciting things to announce.
Firstly, lets address the elephant in the room. . . . drinking eggs won't be everyone's cup of tea.
There I said it- probably the number one thing I should permanently push to the most repressed part of my brain for maximum denial. Especially as WE ARE the team that is pushing egg white drinks.
But it's the truth- an honest and open fact that Western Europeans are more familiar with eggs as an ingredient for baking, in a fancy pants cocktail, sandwiches when you visit elderly relatives or most importantly- A Full English Breakfast!
It's nice to put a face to a name, and a name to a brand right?
Or maybe not, maybe you hoped for a team of beautiful fitness people, all glistening with sweat and calories they haven't eaten?
Nope, you just get Matt, on his farm, with his chickens. This is the guy who started this whole thing, the 'thing' being delicious drinks that use egg white, soya milk and nothing but simple, minimalist ingredients.
History will look back at this picture, and your kid's will say- "Mum....Dad, you never drank egg whites until 2017?!"
A pioneer, an icon, a simple farmer with a dream..... and a whole load of chicken poop on his left knee.