So the deeper we get into this Entrepreneur thing, the more attention we get.
With this attention, comes questioning revolving around who we are, what we do, and why we are doing it with egg and what is the difference. . . I mean why make it difficult for yourself.
The answer is twofold
1) You use what you have at your disposal, even more if it's headed for the disposal.
We are farmers, and have a lot of free range chickens. PECK came about after one of our chicken flocks hit a bumpy patch. A cold, wet winter left them laying lots of eggs that were a bit funny. Funny to look at, funny to touch, not so funny when they end up in the bin. We couldn't figure out why eggs couldn't be something different, something engaging and something healt...
It's nice to put a face to a name, and a name to a brand right?
Or maybe not, maybe you hoped for a team of beautiful fitness people, all glistening with sweat and calories they haven't eaten?
Nope, you just get Matt, on his farm, with his chickens. This is the guy who started this whole thing, the 'thing' being delicious drinks that use egg white, soya milk and nothing but simple, minimalist ingredients.
History will look back at this picture, and your kid's will say- "Mum....Dad, you never drank egg whites until 2017?!"
A pioneer, an icon, a simple farmer with a dream..... and a whole load of chicken poop on his left knee.