Local Paper, National plans

October 9, 2017


It's nice to put a face to a name, and a name to a brand right? 


Or maybe not, maybe you hoped for a team of beautiful fitness people, all glistening with sweat and calories they haven't eaten? 


Nope, you just get Matt, on his farm, with his chickens. This is the guy who started this whole thing, the 'thing' being delicious drinks that use egg white, soya milk and nothing but simple, minimalist ingredients. 


History will look back at this picture, and your kid's will say- "Mum....Dad, you never drank egg whites until 2017?!"


A pioneer, an icon, a simple farmer with a dream..... and a whole load of chicken poop on his left knee.











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